Leveraging Musical.ly in your Influencer Marketing

Musical.ly, with more than 133 million monthly active users, is one of the hottest mobile apps for teens and emerging Millennials. As described in the...

5 Social Media Marketing Tips for B2B Companies

Social media has evolved into an ever growing platform for B2B businesses to promote their products and reach out to potential consumers. More and mor...

4 Tips For Choosing The Perfect Branding Agency

Branding is both a big topic and an inexact science. It’s no wonder that there are so many choices when it comes to choosing a creative team to help y...

Holiday 2018 looking good for Digital Marketers

The holiday shopping season is in full force, and if the headlines are any indication, things look super optimistic for digital marketers.  “Cyber Mon...

A Performance Marketing Take on Cannes Lions

I was very fortunate to represent iProspect at the Cannes Lions Festival of Creativity this year and bring back insights from the event for both my cl...

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